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Since launching in 2015, it has become the most popular game in China and one of the world’s highest-grossing games of all time. Honor of Kings pairs competitive gameplay with dynamic social interactions and is tailored for mobile play by its developer and operator, TiMi Studio Group.
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The company has seen its income boosted by the pandemic-induced surge in gaming, with its online games revenue rising 29% to 39.1 billion yuan ($5.95 billion) in the fourth quarter. Honor of Kings is a trend-setting competitive battle mobile game and the first to average 100 million daily active users in the world. Tencent also owns all or part of Riot (League of Legends), Lightspeed & Quantum (PUBG: Mobile), Epic Games (Fortnite), Supercell (Clash of Clans), and Activision Blizzard (Call of Duty), among several others. It is also building a studio in Los Angeles with "the goal of creating content with original intellectual property that has global appeal," writes the South China Morning Post.
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Last week, a recruitment notice revealed that the company is creating a new AAA game resembling the virtual community from the movie Ready Player One. TiMi is using the vast revenue to expand beyond mobile games and into the console/PC market. Only available in China, Honor of Kings boasted 100 million daily users in November 2020. TiMi might be an unfamiliar name to many people, but its games include the massive Call of Duty: Mobile, which managed 100 million downloads in its first week alone, and Honor of Kings. According to Reuters, citing two sources "with direct knowledge of the matter," TiMi was responsible for 40% of that money. Chinese giant Tencent recently reported 156.1 billion yuan ($23.79 billion) in overall online game revenue for 2020, but it didn't break down the figure for its individual studios, which run independently from each other.